HowRyou
AI-driven pharmacy patient companion App We built a patient engagement companion App to follow-up drug response and experience in the real world / in the patient setting.
A deep dive into technology to help identify … <your task here>
For a top 10 pharma company we have delivered a comprehensive Deep dive into the maturity of digital biomarkers, remote monitoring and smart medication / adherence tools. The company currently investigates how to dynamically deploy this company- and even pharma ecosystem-wide. For another company we did a similar analysis, but focused on very early stage […]
Pharmacy of the future for McKesson
Today, a pharmacist sells already many more products than only medicines, but it’s clear that the role of a pharmacist will evolve further in the future. Selling Apps and learn people how to work with these will become part of their offering. For US-based McKesson, the largest pharma supply chain company, we are helping to […]
Rethinking a preventive health provide
Starting from a white page. For a leading preventive health provider, its customers being big corporates, we have shown how a boring prevention check-up can be turned into an aspirational experience, applying delight thinking via both technology and design ideas
Deep-dive into wearables
For a major pharma we scouted for novel start-ups developing wearable tech that could be used to monitor a number of specific features in patients participating in a clinical trial for a given disease. This data is absent in classical competitive analysis databases (Thomson Reuters, Adis Insight etc). For another we scouted examples to show […]
Health insurance companies
For two leading health insurance companies, we screened for learnings from abroad including failure and success with the experimentation of digital health tools & gadgets and implementation of novel business models.
An aspirational mission for AB Inbev
For leading global brewery AB InBev, we were tasked to turn their blue collar prevention services into an aspirational operation.
The Coca-Cola Company innovation pipeline in health & nutrition
We had the honor to help the Coca-Cola Company build a purpose-driveninnovation pipeline in health & nutrition
A deep dive for Danone / Nutricia
A deep dive for Danone / Nutricia, one of the leading global food companies, we investigated the entire space of emerging food and nutrition start-ups which could play a role in the management of an emerging disease condition. This helped the company to position itself in this space.
Co-creation with the patient
A global pharma company asked us to ‘delight’ one of its medications, bottom-up, in co-creation with the patient. For such projects we start with a patient-round table, to map their frictions, and to paint them a number of unknowns to evaluate relevance to turn them into solutions.
Merck Shark tank event
A top ten pharma company turned our workshop into an internal shark-tank event to drive global adoption of data-focused thinking.
Two novel healthcare products
For a Japanese chemistry company we ideated two novel healthcare products as their first entry into the healthcare space. For one of the products, tailored to dehydration prevention, we scouted for the needed building blocks to take this from the drawing board into R&D.