One of the key health breakthroughs of 2022 will be the launch of citizen-centric data platforms that give us, as citizens, ownership and control over our personal health data. Apps that plug into citizen centric data utilities will be able to tap into – and contribute to – the user’s personal data and thereby power a new generation of personalised services. Whether you are a provider, pharma or payer, this is something you need to prepare for now. We’ll show you how.