The twin digital and biological revolutions are leading us to a future where the ultimate friction in the patient journey – sickness itself – will be prevented or eradicated. Technological and scientific breakthroughs will not be enough, however, to unlock this future. In our view, the essential – and today often overlooked – ingredient is patient and citizen delight.

Delight is the experience that comes closest to art and magic. It is a healthcare experience that at times is comforting and relieving, other times inspiring and energising. It is often positively surprising, and always feels remarkable for its timely relevance. And even when fully digital, it is always expressive of human ingenuity, passion and empathy. It is the essential ingredient that keeps us, as patients, committed and engaged to our pursuit of health.

That is why delight is also the key to your future as a healthcare company, the secret sauce that will keep you and your company relevant and competitive. It is why every healthcare company needs a Chief Delight Officer, and why the mission to create patient delight should be written in the DNA of every employee.

At Healthskouts, we are focused exclusively on helping our clients create Delight for their patients and stakeholders. Via our inspiring Delight Keynotes and Delight Workshops, we deliver the ideas, insights and concepts for making patient experiences delightful and optimising health.